Making use of meta tags.
How meta tags work:
Descriptive meta tags give Search Engines a short summary of what a webpage is about. Kind of like a page's title does, only a title may be a few words and a meta tag can be a sentence to a short paragraph. There is a SEO web tool called "Google Webmaster Tools" which provides a handy content analysis section that will tell you about any description meta tags that are either too short, long, or duplicated too many times. (This is a free-to-use service, but you will need a Google account. Check here for more details. http://en.wikipedia.org/wiki/Google_Webmaster_Tools.) Just like the title tag, the meta tag is within the <head> tag of your HTML. Below is an example showing the HTML document where the green highlighted area is the description meta tag. It's a snippet of what the page is about.
<html>
<head>
<title>Alan's Used Autos - Buy Used Cars, Spare Parts and Auto Services At Great Prices</title>
<meta name="description=" content="Alan's Used Autos provides a great selection of used automobiles, spare parts and auto services to everyone from the beginner to the well rounded driver looking for a speedy and a great price.">
</head>
<body>
Advantages of description meta tags:
Description meta tags are important because Search Engines might use them as snippets for your pages. I said "might" because the search engine may use a relevant section of your page's visible text if it's similar to a users search query. Adding description meta tags to each page is good practice in case the search engine cannot find a good part of your text to use in the snippet. Words in the snippet are in bold if they match a users search query. This lets the user get a better idea of what the content of a particular page is, and if it is relevant to what they are looking for. Below is an example of a meta tag matching up to a users search. (User searched "Vintage Used Cars")
Alan's Used Autos - Buy Used Cars, Spare Parts and Auto Services At Great Prices
Alan's Used Autos provides a great selection of used autos spare parts and auto services to everyone from the beginner to the well rounded driver looking for a speedy service and a great price. We stock new and vintage models for the collector within us all.
www.alansusedautos.com/
Additional tips to help improve your meta tags:
- Try your best to inform and interest the user when they read your description meta tag.
- To help users and search engines navigate your site and understand each page, having unique meta tags for each page is best practice. Of course if your site is really large and has thousands of pages, this just isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
- Avoid using tags of no relevance to your page, tags that only contains keywords and of course a single meta tag across your entire sites pages.
New post tomorrow re: URL structures.
Thanks for reading.
-Conor.
-Conor.
Exactly, you're very kind of us about comment!.
ReplyDeleteSEO on page tags
Thank you for taking the time to provide us with your valuable information. We strive to provide our candidates with excellent care.
ReplyDeleteSEO Company in Chennai
SEO Company in India
Digital Marketing Company in Chennai
Digital Marketing Company in India